Sexy Musicians; Rock Me Amadeus!


Introducing Venus von Hilf.

A recent article – “Too Hot to Handel” – at Playboy.com features a voting contest for the “sexiest babes” in the forefront of classical music. Among them are opera singers, violin soloists and … an orchestral oboist?

Discovering this article timed perfectly with a discussion in my household about sex in classical music marketing – does it work or does it cheapen and demean the medium as a whole?

The main discussion points:

  • On one side, if it works to draw in an audience … why not?
  • The other side asks, why adopt a low-brow strategy that objectifies its stars only as long as they stay young and “hot”?

horn babe21 Sexy Musicians; Rock Me Amadeus!

  • Is this kind of promotion of classical music shallow and desperate?
  • Or it is actually a brilliant strategy?
  • Are groups like Bond, the wave of the future?
  • If that would happen, is it a natural evolution or an aberration?

BRUCE HEMBD is a web marketing developer by day who plays French horn professionally at night.» More information about Bruce Hembd » More articles by Bruce Hembd » Contact

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John Ericson & Bruce Hembd
on the French horn, brass related topics, and the field of classical music.