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A survey titled “What Brand Names Do You Trust?” collected the opinions of 392 participants. The results are in and while it may take some time to process a full report, here are some overview statistics to think about in the meantime.
The survey
- Alexander
- Atkinson
- Balu
- Berg
- Cantesanu
- Conn (Abilene TX 1969-86)
- Conn (Eastlake OH 1986-present)
- Conn (Elkhart IN 1937-1969)
- Cornford
- Dieter-Otto
- Dürk
- Eastman
- Finke
- Geyer
- Holton
- Hoyer
- Jupiter
- Kalison
- King
- Kortesmaki
- Kruspe
- Kühn
- Lawson
- Lewis
- McCracken
- Patterson
- Paxman
- Rauch
- Schmid
- Schmidt
- Sorley
- Willson
- Yamaha
Participants were asked the simple question of “Do you believe this brand to produce quality French horns?” Four options were given as answers:
- Yes
- No
- I have no opinion
- I have never heard of it
The term “Quality”
This survey and its results are not intended as a popularity contest or as a list of recommended horns and it should not be viewed as such. In this regard, surveying what people people perceive about a particular brand is a very valid study and when looking at the results, the old axiom of “one man’s trash is another man’s treasure” should be kept in mind.
However, if I were an existing company whose brand name appears within this study, I would be paying very close attention to its results and also to what might be done to sustain, reinforce or in some cases, rebuild my company’s brand and image.
This all being said, here are some preliminary results to think about.
High and low meta-scores
The top eight most recognized brands:
- Holton (100%)
- Yamaha (99%)
- Conn (98%)
- Alexander (98%)
- Paxman (98%)
- Hoyer (95%)
- Jupiter (95%)
- King (94%)
The bottom eight least recognized brands:
- Sorley (227 votes)
- Kortesmaki (213 votes)
- Cornford (199 votes)
- Cantesanu (196 votes)
- Kalison (195 votes)
- Willson (180 votes)
- McCracken (157 votes)
- Eastman (149 votes)
The top eight brands most perceived to produce quality horns:
- Alexander (346 votes)
- Paxman (346 votes)
- Schmid (306 votes)
- Conn – Elkhart IN 1937-1969 (305 votes)
- Geyer (292 votes)
- Hoyer (281 votes)
- Yamaha (280 votes)
- Kruspe (265 votes)
The bottom eight brands least perceived to produce quality horns:
- Jupiter (275 votes)
- Conn – Abilene TX 1969-86 (167 votes)
- King (163 votes)
- Conn – Eastlake OH 1986-present (135 votes)
- Holton (133 votes)
- Eastman (102 votes)
- Kalison (76 votes)
- Yamaha (69 votes)
More to come
These results are only a beginning. Since participants were grouped into age and experience sub-sets, there will be plenty of more data to look at and cross-compare in a full report, coming either this Friday or sometime next week. [NEXT ARTICLE]
