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Greg Sandow makes a really good argument for music programs at institutions of higher learning to start teaching more classes on entrepreneurship in his Top Ten Changes in Classical Music. See #4:
“Entrepreneurship” — that’s a buzzword at music schools today, as the schools realize that classical music careers are changing, and that musicians (see “Classical music goes online,” above) may need to book their own concerts, and find their own audience. The schools, of course, are learning this in part from their students, who’ve been doing these things on their own. Not every school is doing this, of course. But some are talking about making this the center of their curriculum.
And look for other changes, coming soon enough. Schools might stream their students’ concerts (which would help the students find an audience). Or they might put their teachers online, with videos of sample lessons, which would help prospective students decide where they want to go.
And when students trained in these new ways go out into the professional world, the professional world will change even faster.
[Updated JE 2021 from a 2010 Random Monday post — and striking how true the above words played out.]
