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Introducing Venus von Hilf.
A recent article – “Too Hot to Handel” – at Playboy.com features a voting contest for the “sexiest babes” in the forefront of classical music. Among them are opera singers, violin soloists and … an orchestral oboist?
Discovering this article timed perfectly with a discussion in my household about sex in classical music marketing – does it work or does it cheapen and demean the medium as a whole?
The main discussion points:
- On one side, if it works to draw in an audience … why not?
- The other side asks, why adopt a low-brow strategy that objectifies its stars only as long as they stay young and “hot”?
- Is this kind of promotion of classical music shallow and desperate?
- Or it is actually a brilliant strategy?
- Are groups like Bond, the wave of the future?
- If that would happen, is it a natural evolution or an aberration?
