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Marketing with YouTube Videos, Part II

PUBLISHED: September 8, 2008, Bruce Hembd

Observations from a marketing neophyte. According to some marketing experts, negative advertising works. There is an odd paradox here – while studies report that the public dislikes negative advertising in general, the fact is that it works. This is undoubtedly why politicians “sling the mud,” as distasteful as it might be for both themselves and [...]

Marketing with YouTube Videos, Part I

PUBLISHED: September 5, 2008, Bruce Hembd

A bit of show-and-tell, some navel-gazing and thoughts on marketing. In the 2007/2008 season, the Arizona Opera Orchestra went through a complicated contract negotiation that ended up going on for about 17 months. While I was not involved in any official committees, I did offer a hand in Public Relations: making a web site and [...]

Off Topic: A Makeover for SBQ

PUBLISHED: September 4, 2008, Bruce Hembd

A new web site for the Sonoran Brass. The finishing touches are being added on a popular Phoenix brass quintet’s web site. The Sonoran Brass Quintet has been around for quite a few years now and when they decided that their web site needed an overhaul they came to yours truly. Being a musician myself, [...]

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Off topic, Phoenix
John Ericson & Bruce Hembd
on the French horn, brass related topics, and the field of classical music.