Horn Event Promotion 101: A Letter from the Host


Continuing this series, another thing a very organized host does is be in contact with participants. The Southwest Horn Conference for 2012 is this coming weekend, and this week this final E-note went out from the host, which she has allowed Horn Matters to reprint in full. It is a great example of what should be coming out from the host as an event approaches.

I have had the great opportunity to get to know many of the world’s best horn players through my work with the International Horn Society as the Exhibits Coordinator over the past three years and hear amazing concerts ever since my first International Horn Symposium that I attended in 1998 in Athens, Georgia. I was able to attend this conference because of a scholarship given by the International Horn Society.

When I found out that Bruno Schneider was coming to the United States to premiere a concerto, I knew that I wanted to have him come to Arizona, and so, the 2012 Southwest Horn Conference was born.

This weekend you’ll hear Mr. Schneider, one of the world’s most in-demand horn soloists, and the many amazing horn players that live in the Southwestern United States. Additionally, many exhibitors have traveled from all over the country to share their instruments, music, and products; a true treat for those of us who live in Arizona.

One of the unique things that you’ll notice is that this event is being held at a community college, with many faculty from the Maricopa Community College District participating in the orchestra, as collaborative pianists, and MCCD students designing the programs and t-shirts, engineering the recordings, and helping with many of the weekends events.

It is my hope that you’ll take away from this weekend many different things: premieres of new works, interesting master classes, horn choir, intriguing lectures, and discovering new music, mouthpieces, and horns, but also great memories of new and renewed friendships created at the Southwest Horn Conference.

I look forward to seeing many of you this weekend, please say hello!
Rose French
Host, 2012 Southwest Horn Conference

I understand the event to be ready to go. I know I am, as I just finished my last practice session before I warm up tomorrow and play my recital! I hope to see a few of you there, and even if you can’t attend be thinking about attending a future horn event. See our events page for information on other upcoming events in your area.

University of Horn Matters