‘Trusted Brands’ Report Update: New Results with Focus on Experience Levels


UPDATE: 20 November, late PM.
A revised version has been uploaded – it restates the margin-of-error, adds a bar chart to the composite results and fixes a few bugs and layout errors.

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This is the second installation in the report “Name Recognition and Perception of Quality in Brand Names of (French) Horns,” the details of which can be looked at here and here, in case you missed it.

This new installation includes the original report and first appendix. The big difference with this update however is the addition of a second appendix.

Report and appendices

The initial report gives overview information and composite statistical results expressed in both raw numbers and calculated percentages. Appendix I organizes the numbers similarly, but it channels the data into one of three age groups.

In the new Appendix II the same data is looked at from a different direction – from experience level.

  • Student
  • Professional
  • Enthusiast
  • Other

Trusted names by experience level

If you are already up-to-speed, the new data begins on page 25 of this PDF.

For the time being the “other” category analysis was left out. That will be added on the next round of updates and appendices, sometime next week.

University of Horn Matters