‘Trusted Brands’ Report Update: New Results with Focus on Experience Levels

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This is the second installation in the report “Name Recognition and Perception of Quality in Brand Names of (French) Horns,” the details of which can be looked at here and here, in case you missed it.

This new installation includes the original report and first appendix. The big difference with this update however is the addition of a second appendix.

Report and appendices

The initial report gives overview information and composite statistical results expressed in both raw numbers and calculated percentages. Appendix I organizes the numbers similarly, but it channels the data into one of three age groups.

In the new Appendix II the same data is looked at from a different direction – from experience level.

  • Student
  • Professional
  • Enthusiast
  • Other

Full Final Report:

Appendices I-IV:

University of Horn Matters