Horn Event Promotion 101: The 2012 Southwest Horn Conference

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So far as I can tell between now and the IHS International Symposium this year there are three major, regional horn workshops in the United States [But see the UPDATE]. First up is the Southwest Horn Conference, which this year will be held January on 13-15, 2012 right here in Phoenix, Arizona. The featured artist is the great Swiss hornist Bruno Schneider, seen in this screen shot from the event website. I will actually be among other featured artists at the event; I will perform and present, including as a soloist on the Schumann Konzerstuck with an all-star ensemble from the southwest, and the ASU horn studio will perform.

If you follow the horn this may or may not be the first time you heard about this event, but not for lack of effort on the part of the host. Event host Rose French has been working to get the information out for a while, with an attractive and up to date, professional website, a Facebook page, E-mail messages to area horn players and teachers, etc. Post cards are printed up and ready to go, and there will be an article on a world premiere of a concerto at the event in the October issue of The Horn Call. And for quite a while we have had the workshop listed in our Events page at Horn Matters.

The IHS has events listings as well, but a smaller number of events are listed at present. In particular as of this moment the other two regional IHS workshops that are being held are not listed in the IHS site, the 2012 Southeast Horn Workshop (March 2-4, 2012, Tennessee Tech University, Cookeville, TN) and the 2012 Mid-South Horn Workshop (March 30-April 1, 2012, University of Central Arkansas).

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I had to “play reporter” to find the locations and dates for the other workshops. Which is not to point fingers at anyone; it is pretty much par for the course for typical workshop promotion. But I do want to note the excellent job Rose French has done in getting the ball rolling for the Southwest event, one that is definitely worth attending and one you can make plans for easily at this time.

If you are in the area of the upcoming Mid-South and Southeast workshops do make note of the dates and locations and be checking with your IHS area representatives for more information. As a final note, if you are not sure who your Area Representative is, there is a list on their website at http://www.hornsociety.org/en/ihs-people/area-reps-us.

UPDATE: Of course, the day this article was posted the new issue of The Horn Call arrived and there are two more regional horn workshops this year (and, ironically, the Mid-South and Southeast workshops I reported above are not listed!). The 2012 Northeast Horn Workshop will be at SUNY Plattsburg March 16-18, and the 2012 Northwest Horn Symposium will be held March 30-April 1 at Pacific Lutheran University. Both have websites in progress and will be worthy events, and there are other events to note as well, see our Horn Matters events page for more. We aim for our events page to be your first stop when it comes to finding horn events worldwide.